The Hive

Michele Young-Crook, MBA

Founder

Fractional CEO | COO | Strategic Advisor

Krystal Greenwood

Senior Consultant

Fractional Operations and Finance Specialist

Chelsee Pettit

Senior Consultant

Fractional E-Commerce and Operations Strategist

Chantelle Stoyanoff

Fractional Youth and Community Support Specialist

Arthy Mathiv, BHRM

Arthy Mathiv, BHRM

Fractional Human Resources and People Strategy Advisor

Join Our Hive

We are a collective of experienced women supporting organizations through growth, transition, and complexity.

If you are driven to help people and businesses grow, bring structure to fast-moving environments, and operate at a high level within your area of expertise, we would welcome the opportunity to connect.

Michele Young-Crook, MBA

Founder and Lead Advisor
Fractional CEO | COO | Strategic Advisor

Michele Young Crook is a fractional executive and strategic advisor with more than twenty years of experience supporting organizations through growth, transition, and transformation.

She works with corporations, small and medium-sized enterprises, and not-for-profit organizations to strengthen governance, stabilize operations, and build sustainable revenue models that support long-term success. Michele is often engaged during critical moments, stepping into organizations to provide clarity, structure, and disciplined execution while leadership teams scale or navigate change.

As the founder and investor of multiple ventures, she brings both executive leadership and hands-on operational experience. Her work bridges strategy and execution, ensuring that organizations are not only well-positioned but structured to perform.

  • Executive leadership during transition, stepping into CEO, COO, or senior advisory roles to stabilize operations and guide organizations through growth and change

  • Organizational restructuring and operational alignment, redesigning structures, roles, and systems to improve performance, efficiency, and scalability

  • Strategic planning and business model development, including diversified revenue strategies and long-term sustainability planning

  • Partnership development and revenue growth, securing and structuring strategic partnerships, sponsorships, and multi-sector collaborations

  • Financial oversight and operational discipline, supporting budget management, financial systems, and organizational accountability

Krystal Greenwood

Fractional Operations and Finance Specialist

Krystal Greenwood provides structured operational and financial support, helping organizations achieve clarity, consistency, and efficiency in their day-to-day operations.

She works across bookkeeping, administration, and internal systems, supporting organizations that are growing quickly or managing multiple moving parts without the internal infrastructure to support them. Her approach is practical and detail-driven, ensuring that operations run smoothly and financial processes are accurate, organized, and reliable.

  • Full cycle bookkeeping, including HST, payroll, and year-end preparation

  • Financial administration, reporting, and expense tracking

  • Calendar, inbox, and executive administrative support

  • Development of internal systems, SOPs, and operational processes

  • Vendor and client coordination, contracts, and day-to-day operations

  • Supporting organization and efficiency across teams and workflows

Chelsee Pettit

Fractional E-Commerce and Operations Strategist

Chelsee Pettit supports founders of product-based businesses operating across e-commerce and retail environments.

She works with organizations navigating growth across multiple sales channels, partnerships, and vendor relationships, bringing structure to fast-moving businesses that often lack the internal systems required to scale effectively.

Her approach focuses on aligning operations, strengthening partnerships, and building the infrastructure needed to support sustainable growth. Chelsee brings both practical execution and strategic oversight, ensuring businesses not only grow but also operate with clarity and control.

  • E-commerce and retail operations, supporting businesses operating across online platforms and in-person activations

  • Partnership and sponsorship development, structuring, negotiating, and managing brand collaborations and vendor relationships

  • Contracts and agreements, including retail leases, vendor agreements, and partnership terms to reduce risk and ensure clarity

  • Operational systems and scaling, building processes and workflows to support growth across inventory, sales, and logistics

  • Vendor and supply chain coordination, managing relationships and operational alignment across multiple partners

  • Business decision support, providing practical guidance on growth decisions, partnerships, and operational direction

  • Founder support, helping founders move from reactive operations to structured, scalable business models

Chantelle Stoyanoff

Fractional Youth and Community Support Specialist

Chantelle Stoyanoff is a Community Services Worker focused on youth mental health, early intervention, and community-based support.

Her work is grounded in lived experience and a deep commitment to ensuring that young people feel supported, understood, and not alone during difficult times. Following the loss of her sister in 2019, Chantelle dedicated her work to supporting youth navigating mental health challenges and life stress, with a focus on prevention, connection, and long-term well-being.

Chantelle creates safe, supportive environments where young people feel comfortable opening up and being heard. Her approach is compassionate and strength-based, helping youth build resilience, confidence, and the skills needed to move forward in a positive direction.

  • Youth Mental Health and Early Intervention
    Supporting youth experiencing anxiety, depression, and life stress
    Participation in school and community-based youth programs
    Mentorship and early intervention initiatives

  • Suicide Prevention and Crisis Support
    Crisis line and immediate support environments
    Community outreach and awareness initiatives
    Suicide prevention and education programming

  • Youth Outreach and At-Risk Support
    Working with youth facing complex home or life situations
    Supporting pathways away from substance use or criminal involvement
    Building positive mentorship and life skills

  • Peer Support and Lived Experience Programs
    Providing support grounded in lived experience
    Participating in recovery-focused and community-based programs
    Helping youth feel seen, understood, and supported